IDH - The Sustainable Trade Initiative
UK Country Director, IDH - The Sustainable Trade Initiative
Ruchira is the UK Country Director at IDH, and Fund Director for the Better Cotton Growth & Innovation Fund. IDH, The Sustainable Trade Initiative brings governments, companies, CSOs and financiers together in action driven coalitions. We orchestrate the powers of law, of entrepreneurship and investments to work together to create solutions for global sustainability issues at scale. Ruchira has previously held roles as the Head of Responsible Sourcing at ASOS, and Programme Director at BCI. She has life-long passion for working towards ensuring that global supply chains are inclusive of smallholder farmers and workers as integral stakeholders. Her key achievements include introducing the Volume Based Fee financing mechanism for smallholder capacity building at BCI, setting up the ASOS Responsible Sourcing Programme for third-party brands, and completing her MA while working at the Centre for Development Policy and Research at SOAS. Ruchira is also a trustee of the Sustainable Fibre Alliance, a standard holding body for responsible cashmere production in Mongolia and beyond.